If you want to stay ahead of other digital marketers this year and in the future, you need to keep up with the top digital marketing tools for 2024.

While there are hundreds of digital marketing tools available, choosing the right tool based on your campaign requirements and pricing, and considering the ROI, is essential.

This blog lists some essential tools that every digital marketer must have in 2024. Whether you’re a professional skilled marketer or just a beginner, choosing the right tool to streamline your workflows and fuel your decision-making with data-driven insights will boost your marketing strategies and ROI.

Hope this blog helps you find the right tools for every aspect of digital marketing. Let’s dive deeper.

ASPECTS OF DIGITAL MARKETING

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Before we move forward, let’s explore the various strategies and techniques used in digital marketing. It’s crucial to understand these different types of digital marketing to maximize marketing efforts and choose the right tools to support your goals.

1. Search Engine Marketing (SEM)
2. Search Engine Optimization (SEO)
3. Email Marketing
4. Social Media Marketing (SMM)
5. Content Marketing

When selecting tools, it’s important to consider their functionality and alignment with these strategic objectives. Digital marketing tools simplify tasks, automate processes, and provide insights for optimizing strategies.

For example, SEO tools should prioritize keyword research, competitor analysis, and backlink tracking capabilities, while SEM tools focus on scheduling and analyzing performance metrics.

Content marketing benefits from tools that aid in content creation, publishing, and distribution. Email marketing tools offering automation workflow, segmentation, and analytics play a crucial role in generating leads and driving conversions.

Social media marketing tools help with content creation, scheduling, and monitoring across multiple platforms, ultimately improving engagement.

Selecting the right digital marketing tools is directly linked to the specific strategies discussed above.

In this article, we will discuss tools that are selected based on their proven effectiveness, comprehensive features, seamless integration capabilities, and reliable support, providing marketers with the ease of work and successful campaign execution.

LIST OF DIGITAL MARKETING TOOLS FOR 2024

• For SEO – SEMrush
• For SMM- SocialBee, Sprout Social, Canva
• Content Writing – SurferSEO
• Email Marketing – Active Campaign

Here are the details on each digital marketing tool:

EMAIL MARKETING TOOL

Active campaign:

Active campaign is a popular email marketing platform with advanced automation features, reporting and analytics. It also offers sales management tools, CRM. While it’s not beginner friendly, it has more advanced automation and customizations.

Pros:

• High email deliverability rate: It has higher deliverability rate when compared to other email marketing platforms.

“In January 2024, ActiveCampaign’s deliverability rate was 94.2%, earning it Emailtooltester’s Best Email Deliverability Tool award.”

• Robust CRM: It has comprehensive CRM feature that you can use to automate and manage sales process.
• Advanced marketing automations: Active campaign is known for its best marketing automation. You can automate the lead generation, customer engagement and deal closing.
• Reporting and analytics: Active campaign’s real-time reporting tool can help you in making strategic decision.
• Email editor: It has a email creation software allowing to create branded and optimized emails from their templates.
• Integration: You can integrate over 940+ apps and tools to automate your work.

Cons:

• Expensive: Active campaign is expensive when compared to other email marketing tools in the market.
• Highly technical: This is not beginner friendly due to its advanced features. Unlike other email marketing tools like Mailchimp, Getresponse, this takes lot of time to learn and get used to its features.

Pricing: 7 Days Free trial, it offers customized plans starting from $29 per month (Lite) with 500 contacts. (please check the active campaign for more details on pricing)

Ideal for: Large business with more complex marketing needs.

SOCIAL MEDIA MARKETING TOOLS

Socialbee:

SocialBee is a social media scheduling tool, powered with AI that is exclusively made for scheduling. It helps in creating content, manage posts, monitor performance across various social media networks from one unified interface.

Pros:

• Powerful scheduling tool – Fully automated scheduling and publishing, Bulk scheduling and pause content categories.
• Cost effective – When compared to other tools, SocialBee is affordable and is cost effective.
• Built-in AI tools – SocialBee is an AI content creation tool that can generate social media captions as well as visuals (with the power of DALL-E 3) comes with a collection of 1K+ AI prompts.
• Integrations available – You can integrate with various tools like Canva, Zapier, pocket, and different URLs like Bitly, Switchy etc…

Cons:

• Poor user interface – UI interface could be improved for seamless experience
• Slow loading speed – Many users reported that the loading speed is slow when adding images, videos, links and tags.
• Pinterest setup – Setting Pinterest has been difficult to many users as they don’t have their own integration so it requires the use of Hootsuite free account for integration.

Pricing: Starting from $29 per month, 14 days free trial.

Ideal for: Busy individuals or small agencies, Freelancers, Social media managers, marketing specialists.

Sprout social:

Sprout social is an all-in-one social media management tool where you can publish posts, drive engagement, performance analytics. Though it is not the most affordable solution but it has better features and is user-friendly than many other tools.

Pros:

• Integration: Sprout social integrates with many platforms including CRM systems, email marketing software and more.
• Analytics & Reporting: detailed insights into social media performance, audience demographics and post effectiveness. It also provides customizable reporting and competitor analysis tools.
• Social Inbox: Sprout social aggregates all social media interactions into single inbox making it convenient for users to access from one place.
• Social listening: This enables users to monitor keywords, hashtags, and brand mentions across social media.

Cons:

• Expensive: Sprout social may not be the budget friendly option when compared to other social media management tools
• Integration issues: Users reported the issues with the setup and management integrations with Instagram, LinkedIn and few other platforms.

Pricing: 30 days free trial, Starting from $199 yearly

Ideal for: Businesses, agencies, marketing professionals

SEO & CONTENT MARKETING TOOLS

SEMrush:

SEMrush is the best SEO, content marketing and advertising tool which offers a range of features including keyword research, competitive & Backlink analysis, site audit and more. SEMrush have access for 50 tools.

Pros:

• Effective keyword research: Provides detail keyword research including search volume, trends.
• SEO writing assistant: Suggests relevant keywords for the content and helps to prevent keyword stuffing
• Backlink Analyzer: It helps you to know about the links referring to your website and also gives competitor analysis.

Cons:

• Expensive: Pricing plans may not be affordable for few due to the additional costs for advanced features.
• Complex interface: The interface requires certain degree of understanding and experience in the field. Beginners may find it too technical.

Pricing: Starting from $129, 7 days free trial.

Ideal For: This tool is recommended for professionals, marketing teams, larger businesses.

Surfer SEO:

Surfer SEO is one of the best tools for writing and optimizing the content. It is designed to optimize content for blogs, articles etc…

Pros:

• Integrates with google docs: With surfer chrome extension you can write using Surfer’s trusted guidelines within Google Docs!
• Inbuilt keyword research tool: It helps to do keyword research for your content. And the best part is it also provides search volume and SERP Similarity.
• SERP Analyzer: You can explore your niche by providing you with details about your competitors’ pages.
• Content Scoring:  It gives an idea of how quality & relevant the content is. It also provides the content structure so that you can find the areas of improvement and make it SEO friendly.

Cons:

Expensive: when compared to other tools in the market, surfer seo is little expensive

Inaccurate Data: Users reported that the data is inaccurate and has some occasional errors.

Limited Integrations: While it integrates with popular tools like google docs, SEMrush but it has fewer integrations than other tools

Pricing: 7 days free trial, starting with $89 per month

Ideal For: Content writers, SEO experts, website owners, digital marketing agencies.

TOOL FOR IMAGE CREATION & GRAPHICS

Canva:

Canva is an easy-to-design platform and a graphic designing tool which helps you to create stunning graphics, visuals, creative with ease. It has thousands of templates for social media images, web banners to marketing brochures, flyers etc. This helps in designing creatives for social media marketing or Display ads.

Pros:

• Free of cost: Canva is a free online design tool which offers templates for every kind of Graphic
• Integrate with any tools: The platform allows users to easily share their designs across multiple social media platforms and other email marketing tools.
• Collaboration: It is a cloud-based design platform which means you can work with your team together from anywhere in the world.

Cons:

• Limited file format: Canva doesn’t support certain formats like PSD.

Pricing: Canva Free plan have the access to over 250000 templates, over 100 design formats & 5GB cloud storage

Canva Pro plan costs $12.99/month which have access to over 610,000+ templates, over 100 million stock images, videos, elements and 1TB cloud storage.

Ideal For: Graphic Designers, Social media managers, Freelancers, businesses, display advertisers

https://www.canva.com/

CONCLUSION

If you want to succeed in digital marketing in 2024, it is important to know about the different tools available. While there are many options available for every aspect of digital marketing, mastering a few key tools lays a solid foundation for exploring and experimenting with other digital marketing tools.

The above digital marketing tools are selected for their hassle-free experience, efficiency, affordability, and widespread use.

That being said, choosing the right tool depends on the goal and strategy.

So let us know if you use any above tools or any other best tools you know and upcoming blog suggestions that you would like to read.